{"id":187,"date":"2021-02-18T19:49:22","date_gmt":"2021-02-18T19:49:22","guid":{"rendered":"https:\/\/connect-community.org\/\/2021-2-18-how-hpe-pointnext-moments-provide-a-proven-critical-approach-to-digital-business-transformation\/"},"modified":"2021-10-14T03:54:55","modified_gmt":"2021-10-14T08:54:55","slug":"2021-2-18-how-hpe-pointnext-moments-provide-a-proven-critical-approach-to-digital-business-transformation","status":"publish","type":"post","link":"https:\/\/connect-community.org\/2021-2-18-how-hpe-pointnext-moments-provide-a-proven-critical-approach-to-digital-business-transformation\/","title":{"rendered":"How HPE Pointnext \u2018Moments&#8217;\u200b provide a proven critical approach to digital business transformation"},"content":{"rendered":"<div\n        class=\"\n          image-block-outer-wrapper\n          layout-caption-below\n          design-layout-inline\n          combination-animation-none\n          individual-animation-none\n          individual-text-animation-none\n        \"\n        data-test=\"image-block-inline-outer-wrapper\"\n    ><\/p>\n<figure\n            class=\"\n              sqs-block-image-figure\n              intrinsic\n            \"\n            style=\"max-width:1280px;\n  overflow: hidden;\n\"\n        ><br \/>\n          <a\n              class=\"\n                sqs-block-image-link\n              \"\n              href=\"https:\/\/www.hpe.com\/us\/en\/services\/pointnext.html\"\n          ><\/p>\n<div\n              class=\"image-block-wrapper\"\n              data-animation-role=\"image\"\n          ><\/p>\n<div class=\"sqs-image-shape-container-element\n              has-aspect-ratio\n            \" style=\"\n                position: relative;\n                  padding-bottom:56.25%;\n  overflow: hidden;\n              \"\n              ><br \/>\n              <noscript><img decoding=\"async\" src=\"https:\/\/connect-community.org\/\/wp-content\/uploads\/2021\/10\/10_toptop.jpg\" alt=\"top top.jpg\" \/><\/noscript><img decoding=\"async\" class=\"thumb-image lazyload\" data-src=\"https:\/\/connect-community.org\/\/wp-content\/uploads\/2021\/10\/10_toptop.jpg\" data-image=\"https:\/\/connect-community.org\/\/wp-content\/uploads\/2021\/10\/10_toptop.jpg\" data-image-dimensions=\"1280x720\" data-image-focal-point=\"0.5,0.5\" alt=\"top top.jpg\" data-load=\"false\" data-image-id=\"602ec1062f110b1d2e6f6a11\" data-type=\"image\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/>\n            <\/div><\/div>\n<p>          <\/a><br \/>\n        <\/figure>\n<\/p><\/div>\n<p class=\"\" style=\"white-space:pre-wrap;\">The next edition of the&nbsp;<a href=\"https:\/\/www.briefingsdirectblog.com\/\" target=\"_blank\" rel=\"noopener\">BriefingsDirect<\/a>&nbsp;Voice of Innovation video podcast series explores new and innovative paths for businesses to attain&nbsp;<a href=\"https:\/\/www.hpe.com\/us\/en\/what-is\/digital-transformation.html\" target=\"_blank\" rel=\"noopener\">digital transformation<\/a>.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Even as a vast majority of companies profess to be seeking&nbsp;<a href=\"https:\/\/www.briefingsdirectblog.com\/2020\/08\/digital-transformation-goes-beyond.html\" target=\"_blank\" rel=\"noopener\">digital business transformation<\/a>, few proven standards or broadly accepted methods stand out as the best paths to take.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">And now, the&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/COVID-19_pandemic\" target=\"_blank\" rel=\"noopener\">COVID-19 pandemic<\/a>&nbsp;has accelerated the need for&nbsp;<a href=\"https:\/\/www.briefingsdirectblog.com\/2020\/08\/digital-transformation-goes-beyond.html\" target=\"_blank\" rel=\"noopener\">bold initiatives<\/a>to make customer engagement and experience optimization an increasingly data-driven and wholly digital affair.<\/p>\n<p style=\"text-align:center;white-space:pre-wrap;\" class=\"\"><a href=\"http:\/\/traffic.libsyn.com\/interarbor\/BriefingsDirectHow_HPE_Moments_Provide_a_Proven_Critical_Approach_to_Digital_Business_Transformation.mp3?dest-id=20179\" target=\"_blank\" rel=\"noopener\"><strong>Listen<\/strong><\/a><strong>&nbsp;to the&nbsp;<\/strong><a href=\"http:\/\/briefingsdirect.com\/how-hpe-pointnext-moments-provide-a-proven-critical-approach-to-digital-business-transformation\" target=\"_blank\" rel=\"noopener\"><strong>podcast<\/strong><\/a><strong>. Find it on&nbsp;<\/strong><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/briefingsdirect-podcasts\/id85270006\" target=\"_blank\" rel=\"noopener\"><strong>iTunes<\/strong><\/a><strong>. Read a&nbsp;<\/strong><a href=\"https:\/\/www.briefingsdirecttranscriptsblogs.com\/2021\/02\/how-hpe-pointnext-moments-provide.html\" target=\"_blank\" rel=\"noopener\"><strong>full transcript<\/strong><\/a><strong>&nbsp;or&nbsp;<\/strong><a href=\"https:\/\/www.slideshare.net\/danalgardner\/how-hpe-moments-provide-a-proven-critical-approach-to-digital-business-transformation\" target=\"_blank\" rel=\"noopener\"><strong>download<\/strong><\/a><strong>&nbsp;a copy. View the&nbsp;<\/strong><a href=\"https:\/\/youtu.be\/xGoOeYfm5TI\" target=\"_blank\" rel=\"noopener\"><strong>video<\/strong><\/a><strong>.<\/strong><\/p>\n<p>   <iframe class=\"embedly-embed lazyload\" data-src=\"\/\/cdn.embedly.com\/widgets\/media.html?src=https%3A%2F%2Fwww.youtube.com%2Fembed%2FxGoOeYfm5TI%3Ffeature%3Doembed&#038;display_name=YouTube&#038;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DxGoOeYfm5TI&#038;image=https%3A%2F%2Fi.ytimg.com%2Fvi%2FxGoOeYfm5TI%2Fhqdefault.jpg&#038;key=c6502efcb3c84824bc6c1f27d683be13&#038;type=text%2Fhtml&#038;schema=youtube\" width=\"854\" height=\"480\" scrolling=\"no\" title=\"YouTube embed\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen=\"true\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-load-mode=\"1\"><\/iframe><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Stay with us here to welcome a panel of experts as they detail a multi-step series of&nbsp;<a href=\"https:\/\/assets.ext.hpe.com\/is\/content\/hpedam\/a50001447enw\" target=\"_blank\" rel=\"noopener\">\u201cMoments\u201d<\/a>&nbsp;that guide organizations on their transformations. Here to share the&nbsp;<a href=\"https:\/\/www.hpe.com\/us\/en\/home.html\" target=\"_blank\" rel=\"noopener\">Hewlett Packard Enterprise<\/a>&nbsp;(HPE) view on helping businesses effectively innovate for a new era of pervasive digital business are:<\/p>\n<ul data-rte-list=\"default\">\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\"><a href=\"https:\/\/www.linkedin.com\/in\/craigpartridge\/\" target=\"_blank\" rel=\"noopener\"><strong>Craig Partridge<\/strong><\/a><strong>, Senior Director Worldwide, Digital Advisory and Transformation Practice Lead, at <\/strong><a href=\"https:\/\/www.hpe.com\/us\/en\/services\/pointnext.html\" target=\"_blank\" rel=\"noopener\"><strong>HPE Pointnext Services<\/strong><\/a><strong>;<\/strong><\/p>\n<\/li>\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\"><a href=\"https:\/\/www.linkedin.com\/in\/yyschuetz\/\" target=\"_blank\" rel=\"noopener\"><strong>Yara Schuetz<\/strong><\/a><strong>, Global Digital Advisor at HPE Pointnext Services;<\/strong><\/p>\n<\/li>\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\"><a href=\"https:\/\/www.linkedin.com\/in\/telang\/\" target=\"_blank\" rel=\"noopener\"><strong>Aviviere Telang<\/strong><\/a><strong>, Global Digital Advisor at HPE Pointnext Services;<\/strong><\/p>\n<\/li>\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\"><a href=\"https:\/\/www.linkedin.com\/in\/creichenbach\/\" target=\"_blank\" rel=\"noopener\"><strong>Christian Reichenbach<\/strong><\/a><strong>, Global Digital Advisor at HPE Pointnext Services, and<\/strong><\/p>\n<\/li>\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\"><a href=\"https:\/\/www.linkedin.com\/in\/amos-ferrari-a27a351\/\" target=\"_blank\" rel=\"noopener\"><strong>Amos Ferrari<\/strong><\/a><strong>, Global Digital Advisor at HPE Pointnext Services.<\/strong><\/p>\n<\/li>\n<\/ul>\n<p class=\"\" style=\"white-space:pre-wrap;\">The discussion is moderated by&nbsp;<a href=\"https:\/\/twitter.com\/Dana_Gardner\" target=\"_blank\" rel=\"noopener\">Dana Gardner<\/a>, Principal Analyst at&nbsp;<a href=\"http:\/\/interarborsolutions.com\/\" target=\"_blank\" rel=\"noopener\">Interarbor Solutions<\/a>.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Here are some excerpts:<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Gardner:<\/strong>&nbsp;Craig, while some 80 percent of CEOs say that digital transformation initiatives are under way, and they\u2019re actively involved, how much actual standardization \u2014 or proven methods \u2014 are available to them? Is everyone going at this completely differently? Or is there some way that we can help people attain a more consistent level of success?<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Partridge:<\/strong>&nbsp;A few things have emerged that are becoming commonly agreed upon, if not commonly executed upon. So, let\u2019s look at those things that have been commonly agreed-upon and that we see consistently in most of our customers\u2019 digital transformation agendas.<\/p>\n<div\n        class=\"\n          image-block-outer-wrapper\n          layout-caption-below\n          design-layout-inline\n          combination-animation-none\n          individual-animation-none\n          individual-text-animation-none\n        \"\n        data-test=\"image-block-inline-outer-wrapper\"\n    ><\/p>\n<figure\n            class=\"\n              sqs-block-image-figure\n              intrinsic\n            \"\n            style=\"max-width:200px;\n  overflow: hidden;\n\"\n        ><br \/>\n          <a\n              class=\"\n                sqs-block-image-link\n              \"\n              href=\"https:\/\/www.linkedin.com\/in\/craigpartridge\/\"\n          ><\/p>\n<div\n              class=\"image-block-wrapper\"\n              data-animation-role=\"image\"\n          ><\/p>\n<div class=\"sqs-image-shape-container-element\n              has-aspect-ratio\n            \" style=\"\n                position: relative;\n                  padding-bottom:100%;\n  overflow: hidden;\n              \"\n              ><br \/>\n              <noscript><img decoding=\"async\" src=\"https:\/\/connect-community.org\/\/wp-content\/uploads\/2021\/10\/CraigPartridge.jpg\" alt=\"Craig Partridge.jpg\" \/><\/noscript><img decoding=\"async\" class=\"thumb-image lazyload\" data-src=\"https:\/\/connect-community.org\/\/wp-content\/uploads\/2021\/10\/CraigPartridge.jpg\" data-image=\"https:\/\/connect-community.org\/\/wp-content\/uploads\/2021\/10\/CraigPartridge.jpg\" data-image-dimensions=\"200x200\" data-image-focal-point=\"0.5,0.5\" alt=\"Craig Partridge.jpg\" data-load=\"false\" data-image-id=\"602ec19f7594274e314b3328\" data-type=\"image\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/>\n            <\/div><\/div>\n<p>          <\/a><br \/>\n        <\/figure>\n<\/p><\/div>\n<p class=\"\" style=\"white-space:pre-wrap;\">The first principle would be \u2014 and no shock here \u2014 focusing on data and moving toward being a data-driven organization to gain insights and intelligence. That leads to being able to act upon those insights for differentiation and innovation.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">It\u2019s true to say that data is the currency of the digital economy. Such a hyper-focus on data implies all sorts of things, not least of all, making sure you\u2019re trusted to handle that data securely, with cybersecurity for all of the good things come that out of that data.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Another thing we\u2019re seeing now as common in the way people think about digital transformation is that it\u2019s a lot more about being at&nbsp;<a href=\"https:\/\/www.hpe.com\/us\/en\/what-is\/edge-computing.html\" target=\"_blank\" rel=\"noopener\"><em>the edge<\/em><\/a>. It\u2019s about using technology to create an exchange value as they transact value from business-to-business (B2B) or business-to-consumer (B2C) activities in a variety of different environments. Sometimes those environments can be digitized themselves, the idea of physical digitization and using technology to address people and personalities as well. So edge-centric thinking is another common ingredient.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">The third element that\u2019s becoming increasingly common and which underpins digital ambition is the need for greater agility in the way technology is brought into organizations and assembled to build new digital products and experiences. That means shifting organizations rapidly into a cloud-enabled future. Not just establishing the right cloud-use baseline, in terms of platforms and services that IT run, but also increasingly bringing in the development community as well. And that requires making sure that they\u2019re all coordinated strategically to leverage the cloud in a way that benefits the agility agenda of the organization.<\/p>\n<p>   <iframe class=\"embedly-embed lazyload\" data-src=\"\/\/cdn.embedly.com\/widgets\/media.html?src=https%3A%2F%2Fwww.youtube.com%2Fembed%2FgUD2kWpNqeY%3Ffeature%3Doembed&#038;display_name=YouTube&#038;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DgUD2kWpNqeY&#038;image=https%3A%2F%2Fi.ytimg.com%2Fvi%2FgUD2kWpNqeY%2Fhqdefault.jpg&#038;key=61d05c9d54e8455ea7a9677c366be814&#038;type=text%2Fhtml&#038;schema=youtube\" width=\"854\" height=\"480\" scrolling=\"no\" title=\"YouTube embed\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen=\"true\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-load-mode=\"1\"><\/iframe><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">These may not form an exact science, in terms of a standardized method or industry standard benchmark, but we are seeing these common themes now iterate as customers go through digital transformation.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Gardner:<\/strong>&nbsp;It certainly seems that if you want to scale digital transformation across organizations that there needs to be consistency, structure, and common understanding. On the other hand, if everyone does it the same way, you don\u2019t necessarily generate differentiation.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">How do you best attain a balance between standardization and innovation?<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Partridge:<\/strong>&nbsp;It\u2019s a really good question because there are components of what I just described that can be much more standardized to deliver the desired outcomes from these three pillars. If you look, for example, at cloud-use-enablement, increasingly there are ways to become highly standardized and mobilized around a cloud agenda.<\/p>\n<blockquote>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong><em>Moving toward containerization and leveraging microservices, or developing with an open API mindset, these are now pervasive principles in almost every industry. IT has to bring its legacy environment to play in all of that at high velocity and high agility.<\/em><\/strong><\/p>\n<\/blockquote>\n<p class=\"\" style=\"white-space:pre-wrap;\">And that doesn\u2019t vary much from industry to industry. Moving toward containerization, for example, and leveraging microservices or developing with an open API mindset \u2014 these principles are pervasive in almost every industry. IT has to bring its legacy environment to play in that discussion at high velocity and high agility. So there is standardized on that side of it.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">The variation kicks in as you pivot toward the edge and in thinking about how to create differentiated digital products and services, as well as how you generate new digital revenue streams and how you use digital channels to reach your customers, citizens, and partners. That\u2019s where we\u2019re seeing a high degree of variability. A lot of that is driven by the industry. For example, if you\u2019re in manufacturing you\u2019re probably looking at how technology can help pinpoint pain or constraints in key performance indicators (KPIs), like overall equipment effectiveness, and in addressing technology use across the manufacturing floor.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">If you\u2019re in retail, however, you might be looking at how digital channels can accelerate and outpace the four-walled retail experiences that companies may have relied on pre-pandemic.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Gardner:<\/strong>&nbsp;Craig, before we drill down into the actual Moments, were there any visuals that you wanted to share to help us appreciate the bigger picture of a digital transformation journey?<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Partridge:<\/strong>&nbsp;Yes, let me share a couple of observations. As a team, we engage in thousands of customer conversations around the world. And what we\u2019re hearing is exactly what we saw from a recent&nbsp;<a href=\"https:\/\/www.mckinsey.com\/business-functions\/mckinsey-digital\/our-insights\/how-to-restart-your-stalled-digital-transformation\" target=\"_blank\" rel=\"noopener\">McKinsey report<\/a>.<\/p>\n<div\n        class=\"\n          image-block-outer-wrapper\n          layout-caption-below\n          design-layout-inline\n          combination-animation-none\n          individual-animation-none\n          individual-text-animation-none\n        \"\n        data-test=\"image-block-inline-outer-wrapper\"\n    ><\/p>\n<figure\n            class=\"\n              sqs-block-image-figure\n              intrinsic\n            \"\n            style=\"max-width:720px;\n  overflow: hidden;\n\"\n        ><br \/>\n          <a\n              class=\"\n                sqs-block-image-link\n              \"\n              href=\"https:\/\/assets.ext.hpe.com\/is\/content\/hpedam\/a50001447enw\"\n          ><\/p>\n<div\n              class=\"image-block-wrapper\"\n              data-animation-role=\"image\"\n          ><\/p>\n<div class=\"sqs-image-shape-container-element\n              has-aspect-ratio\n            \" style=\"\n                position: relative;\n                  padding-bottom:56.25%;\n  overflow: hidden;\n              \"\n              ><br \/>\n              <noscript><img decoding=\"async\" src=\"https:\/\/connect-community.org\/\/wp-content\/uploads\/2021\/10\/Slide5goesfirst.jpg\" alt=\"Slide 5 goes first.jpg\" \/><\/noscript><img decoding=\"async\" class=\"thumb-image lazyload\" data-src=\"https:\/\/connect-community.org\/\/wp-content\/uploads\/2021\/10\/Slide5goesfirst.jpg\" data-image=\"https:\/\/connect-community.org\/\/wp-content\/uploads\/2021\/10\/Slide5goesfirst.jpg\" data-image-dimensions=\"720x405\" data-image-focal-point=\"0.5,0.5\" alt=\"Slide 5 goes first.jpg\" data-load=\"false\" data-image-id=\"602ec1f478825116965efe8c\" data-type=\"image\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/>\n            <\/div><\/div>\n<p>          <\/a><br \/>\n        <\/figure>\n<\/p><\/div>\n<p class=\"\" style=\"white-space:pre-wrap;\">There are number of reasons why seven out of 10 respondents in this particular survey say they are stalled in attaining digital execution and gaining digital business value. Those are centered around four key areas. First of all, communication. It sounds like such a simple problem statement, but it is so hard to sometimes communicate what is a quite complex agenda in a way that is simple enough for as many people as possible \u2014 key stakeholders \u2014 to rally behind and to make real inside the organization. Sometimes it\u2019s a simple thing of, \u201cHow do I visualize and communicate my digital vision?\u201d If you can\u2019t communicate really clearly, then you can\u2019t build that guiding coalition behind you to help execute.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">A second barrier to progress centers on complexity, so having a lot of suspended, spinning plates at the same time and trying to figure out what\u2019s the relationship and dependencies between all of the initiatives that are running. Can I de-duplicate or de-risk some of what I\u2019m doing to get that done quicker? That tends to be major barrier.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">The third one you mentioned, Dana, which is, \u201cAm I doing something different? Am I really trying to unlock the business models and value that are uniquely mine? Am I changing or reshaping my business and my market norms?\u201d The differentiation challenge is really hard.<\/p>\n<div\n        class=\"\n          image-block-outer-wrapper\n          layout-caption-below\n          design-layout-inline\n          combination-animation-none\n          individual-animation-none\n          individual-text-animation-none\n        \"\n        data-test=\"image-block-inline-outer-wrapper\"\n    ><\/p>\n<figure\n            class=\"\n              sqs-block-image-figure\n              intrinsic\n            \"\n            style=\"max-width:301px;\n  overflow: hidden;\n\"\n        ><br \/>\n          <a\n              class=\"\n                sqs-block-image-link\n              \"\n              href=\"https:\/\/www.hpe.com\/us\/en\/services\/pointnext.html\"\n          ><\/p>\n<div\n              class=\"image-block-wrapper\"\n              data-animation-role=\"image\"\n          ><\/p>\n<div class=\"sqs-image-shape-container-element\n              has-aspect-ratio\n            \" style=\"\n                position: relative;\n                  padding-bottom:55.81395721435547%;\n  overflow: hidden;\n              \"\n              ><br \/>\n              <noscript><img decoding=\"async\" src=\"https:\/\/connect-community.org\/\/wp-content\/uploads\/2021\/10\/Pointnextlogo.png\" alt=\"Pointnext logo.png\" \/><\/noscript><img decoding=\"async\" class=\"thumb-image lazyload\" data-src=\"https:\/\/connect-community.org\/\/wp-content\/uploads\/2021\/10\/Pointnextlogo.png\" data-image=\"https:\/\/connect-community.org\/\/wp-content\/uploads\/2021\/10\/Pointnextlogo.png\" data-image-dimensions=\"301x168\" data-image-focal-point=\"0.5,0.5\" alt=\"Pointnext logo.png\" data-load=\"false\" data-image-id=\"602ec2189f331f21059cb748\" data-type=\"image\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/>\n            <\/div><\/div>\n<p>          <\/a><br \/>\n        <\/figure>\n<\/p><\/div>\n<p class=\"\" style=\"white-space:pre-wrap;\">The fourth barrier is when you do have an idea or initiative agenda, then how to lay out the key building blocks in a way that\u2019s going to get results quickly. That\u2019s a prioritization question. Customers can get stuck in a paralysis-by-analysis mode. They\u2019re not quite sure what to establish first in order to make progress and get to that minimum valuable product as quickly as possible. Those are the top four things we see.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">To get over those things, you need a clear transformation strategy and clarity on what it is you\u2019re trying to do. As I always say before the digital transformation \u2014 everything from edge, business model, how to engage with customers and clients, and through to a technology-as-assembly \u2014 to deliver those experiences and differentiation you have to have a distinctive transformation strategy. It leads to an acceleration capability, getting beyond the barriers, and planning the digital capabilities in the right sequence.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">You asked, Dana, at the opening if there are emerging models to accomplish all of this. We have established at HPE something called&nbsp;<a href=\"https:\/\/assets.ext.hpe.com\/is\/content\/hpedam\/a50001447enw\" target=\"_blank\" rel=\"noopener\">Digital Next Advisory<\/a>. That\u2019s our joined customer engagement framework, through which we diagnose and pivot beyond the barriers that we commonly see in the customer digital ambitions. So that\u2019s a high-level view of where we see things going, Dana.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Gardner:<\/strong>&nbsp;Why do you call your advisory service subsets \u201cMoments,\u201d and why have you ordered them the way you did?<\/p>\n<h1 style=\"white-space:pre-wrap;\">Moments create momentum for&nbsp;digital<\/h1>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Partridge:<\/strong>&nbsp;We called them&nbsp;<em>Moments<\/em>&nbsp;because in our industry if you start calling things services then people believe, \u201cOh, well, that sounds like just a workshop that I\u2019ll pay for.\u201d It doesn\u2019t sound very differentiated.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">We also like the way it expresses co-innovation and co-engagement. A moment is something to be experienced with someone else. So there are two sides to that equation.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">In terms of how we sequence them, actually they\u2019re not sequenced. And that\u2019s key. One of the things we do as a team across the world is to work out where the constraint points and barriers are. So think of it as a&nbsp;<em>methodology<\/em>.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">And as with any good methodology, there are a lot of tools in the toolkit. The key for us as practitioners in the Digital Next Advisory service is to know what tool to bring at the right point to the customer.<\/p>\n<blockquote>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong><em>As with any good methodology, there are a lot of tools in the toolkit. The key for us as practitioners in the Digital Next Advisory service is to know what tool to bring at the right point to the customer.<\/em><\/strong><\/p>\n<\/blockquote>\n<p class=\"\" style=\"white-space:pre-wrap;\">Sometimes that\u2019s going to mean a communication issue, so let\u2019s go solve for that particular problem first. Or, in some cases, it\u2019s needing a differentiated technology partner, like HPE, to come in and create a vision, or a value proposition, that\u2019s going to be different and unique. And so we would engage more specifically around that differentiation agenda.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">There\u2019s no sequencing; the sequencing is unique to each customer. And the right Moment is to make sure that the customer understands it is bidirectional. This is a co-engagement framework between two parties.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Gardner:<\/strong>&nbsp;All right, very good. Let\u2019s welcome back Yara.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Schuetz:<\/strong>&nbsp;To reiterate what Craig mentioned, when we engage with a customer in a complex phenomenon such as digital transformation, it\u2019s important to find common ground where we can and then move forward in the digital transformation journey specific to each of our customers.<\/p>\n<h1 style=\"white-space:pre-wrap;\">Common core beliefs drive&nbsp;outcomes<\/h1>\n<p class=\"\" style=\"white-space:pre-wrap;\">We&nbsp;have three core beliefs. One is being edge-centric. And on the edge-centric core belief we believe that there are two business goals and business outcomes that our customers are trying to achieve.<\/p>\n<div\n        class=\"\n          image-block-outer-wrapper\n          layout-caption-below\n          design-layout-inline\n          combination-animation-none\n          individual-animation-none\n          individual-text-animation-none\n        \"\n        data-test=\"image-block-inline-outer-wrapper\"\n    ><\/p>\n<figure\n            class=\"\n              sqs-block-image-figure\n              intrinsic\n            \"\n            style=\"max-width:720px;\n  overflow: hidden;\n\"\n        ><br \/>\n          <a\n              class=\"\n                sqs-block-image-link\n              \"\n              href=\"https:\/\/assets.ext.hpe.com\/is\/content\/hpedam\/a50001447enw\"\n          ><\/p>\n<div\n              class=\"image-block-wrapper\"\n              data-animation-role=\"image\"\n          ><\/p>\n<div class=\"sqs-image-shape-container-element\n              has-aspect-ratio\n            \" style=\"\n                position: relative;\n                  padding-bottom:56.25%;\n  overflow: hidden;\n              \"\n              ><br \/>\n              <noscript><img decoding=\"async\" src=\"https:\/\/connect-community.org\/\/wp-content\/uploads\/2021\/10\/Slide1goessecond.jpg\" alt=\"Slide 1 goes second.jpg\" \/><\/noscript><img decoding=\"async\" class=\"thumb-image lazyload\" data-src=\"https:\/\/connect-community.org\/\/wp-content\/uploads\/2021\/10\/Slide1goessecond.jpg\" data-image=\"https:\/\/connect-community.org\/\/wp-content\/uploads\/2021\/10\/Slide1goessecond.jpg\" data-image-dimensions=\"720x405\" data-image-focal-point=\"0.5,0.5\" alt=\"Slide 1 goes second.jpg\" data-load=\"false\" data-image-id=\"602ec27a6555447aeb1b7fcb\" data-type=\"image\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/>\n            <\/div><\/div>\n<p>          <\/a><br \/>\n        <\/figure>\n<\/p><\/div>\n<p class=\"\" style=\"white-space:pre-wrap;\">In&nbsp;the top left, we have the human edge-centric journey, which is all about redefining customer experiences. In this journey, for example, the corporate initiative could mean the experiences of two personas. It could be the customer or the employees.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">These initiatives are designed to increase revenues and productivity via such digital engagements as new services, such as mobile apps. And also to complement this human-to-edge journey we have the physical journey, or the physical edge. To gain insight and control means dealing with the physical edge. It\u2019s about using, for example, Internet of things (IoT) technology for the environment the organization works in, operates in, or provide services in. So the business objective here in this journey consists of improving efficiency by means of digitizing the edge.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Complementary to the edge-centric side, we also have the core belief that the enterprise of the future will be cloud-enabled. By being cloud-enabled, we again separate the cloud-enabled capabilities into two distinct journeys.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">The bottom right-hand journey is about modernizing and optimization. In this journey, initiatives address how IT can modernize its legacy environment with, for example, multi-cloud agility. It also includes, for example, optimization and management of services delivery, where different workloads should be best hosted. We\u2019re talking about on-premises as well as different cloud models to focus the IT journey. That also includes software development, especially accelerating development.<\/p>\n<div\n        class=\"\n          image-block-outer-wrapper\n          layout-caption-below\n          design-layout-inline\n          combination-animation-none\n          individual-animation-none\n          individual-text-animation-none\n        \"\n        data-test=\"image-block-inline-outer-wrapper\"\n    ><\/p>\n<figure\n            class=\"\n              sqs-block-image-figure\n              intrinsic\n            \"\n            style=\"max-width:500px;\n  overflow: hidden;\n\"\n        ><br \/>\n          <a\n              class=\"\n                sqs-block-image-link\n              \"\n              href=\"https:\/\/www.linkedin.com\/in\/yyschuetz\/\"\n          ><\/p>\n<div\n              class=\"image-block-wrapper\"\n              data-animation-role=\"image\"\n          ><\/p>\n<div class=\"sqs-image-shape-container-element\n              has-aspect-ratio\n            \" style=\"\n                position: relative;\n                  padding-bottom:100%;\n  overflow: hidden;\n              \"\n              ><br \/>\n              <noscript><img decoding=\"async\" src=\"https:\/\/connect-community.org\/\/wp-content\/uploads\/2021\/10\/YaraSchuetz.jpg\" alt=\"Yara Schuetz.jpg\" \/><\/noscript><img decoding=\"async\" class=\"thumb-image lazyload\" data-src=\"https:\/\/connect-community.org\/\/wp-content\/uploads\/2021\/10\/YaraSchuetz.jpg\" data-image=\"https:\/\/connect-community.org\/\/wp-content\/uploads\/2021\/10\/YaraSchuetz.jpg\" data-image-dimensions=\"500x500\" data-image-focal-point=\"0.5,0.5\" alt=\"Yara Schuetz.jpg\" data-load=\"false\" data-image-id=\"602ec298cf771268ac090fb3\" data-type=\"image\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/>\n            <\/div><\/div>\n<p>          <\/a><br \/>\n        <\/figure>\n<\/p><\/div>\n<p class=\"\" style=\"white-space:pre-wrap;\">This journey also involves the development improvement around personas. The aim is to speed up time-to-value with cloud-native adoption. For example, calling out microservices or containerization to shift innovation quickly over to the edge, using certain platforms, cloud platforms, and APIs.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">The third core belief that the enterprise of the future should strive for is the data-driven, intelligence journey, which is all about analyzing and using data to create intelligence to innovate and differentiate from competitors. As a result, they can better target, for example, business analytics and insights using machine learning (ML) or artificial intelligence (AI). Those initiatives generate or consume data from the other journeys.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">And complementary to this aspect is bringing trust to all of the digital initiatives. It\u2019s directly linked to the intelligence journey because the data generated or consumed by the four journeys needs to be dealt with in a connected organization with resiliency and cybersecurity playing leading roles resulting in interest to internal as well as external stakeholders.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">At the center is the operating model. And that journey really builds the center of the framework because skills, metrics, practices, and governance models have to be reshaped, since they dictate the outcomes of all digital transformation efforts.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">So, the value chain in the heart of an organization needs to evolve in order to optimize existing offerings and to create new digital ones. And as you\u2019ve probably already observed, by now, the four outside business journeys, they overlap in the middle, which I\u2019ve just described as the intelligence operating model and trust piece.<\/p>\n<p>   <iframe class=\"embedly-embed lazyload\" data-src=\"\/\/cdn.embedly.com\/widgets\/media.html?src=https%3A%2F%2Fwww.youtube.com%2Fembed%2FxGoOeYfm5TI%3Ffeature%3Doembed&#038;display_name=YouTube&#038;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DxGoOeYfm5TI&#038;image=https%3A%2F%2Fi.ytimg.com%2Fvi%2FxGoOeYfm5TI%2Fhqdefault.jpg&#038;key=61d05c9d54e8455ea7a9677c366be814&#038;type=text%2Fhtml&#038;schema=youtube\" width=\"854\" height=\"480\" scrolling=\"no\" title=\"YouTube embed\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen=\"true\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-load-mode=\"1\"><\/iframe><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">These components build the enabling considerations that one must consider when you\u2019re pursuing different business goals such as driving revenues, building productivity, or modernizing existing environments via multi-cloud agility. To put that all in the context of what many companies are really asking for right now is to put it in the context of everything-as-a-service.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Everything-as-a-service does not just belong to, for example, the cloud-enabled side. It\u2019s not only about how you\u2019re consuming technology. It also applies to the edge side for our customers, and in how they deliver, create, and monetize their services to their customers.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Gardner:<\/strong>&nbsp;Yara, please tell us how organizations are using all of this in practice. What are people actually doing?<\/p>\n<h1 style=\"white-space:pre-wrap;\">Communicate clearly with&nbsp;Activate<\/h1>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Schuetz:<\/strong>&nbsp;One of the core challenges we\u2019ve experienced together with customers is that they have trouble framing and communicating their transformation efforts in an easily understandable way across their entire organizations. That\u2019s not an easy task for them.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Communication tension points tend to be, for example, how to really describe digital transformation. Is there any definition that really suits my business? And how can I visualize, easily communicate, and articulate that to my entire organization? How does what I\u2019m trying to do with technology make sense in a broader context within my company?<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">So within the&nbsp;<a href=\"https:\/\/assets.ext.hpe.com\/is\/content\/hpedam\/a00104598enw\" target=\"_blank\" rel=\"noopener\">Activate Moment<\/a>, we familiarize them with the digital journey map. This captures their digital ambition and communicates a clear transformation and execution strategy. The digital journey map is used as a model throughout the conversations. This tends to improve how an abstract and complex phenomenon like digital transformation can be delivered as something visual and simple to communicate.<\/p>\n<blockquote>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong><em>Besides simplification, the digital journey map in the Activate Moment also helps describe an overview and gives a structure of various influencing categories and variables, as well as their relationship with each other, in the context of digital transformation.<\/em><\/strong><\/p>\n<\/blockquote>\n<p class=\"\" style=\"white-space:pre-wrap;\">Besides simplification, the digital journey map in the Activate Moment also helps describe an overview and gives a structure of various influencing categories and variables, as well as their relationship with each other in the context of digital transformation. It provides our customers guidance on certain considerations, and, of course, all the various possibilities of the application of technology in their business.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">For example, at the edge, when we bring the digital journey map into the customer conversation in our Activate Moment, we don\u2019t just talk about the edge generally. We refer to specific customer needs and what their edge might be.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">In the financial industry, for example, we talk about branch offices as their edge. In manufacturing, we\u2019re talking about production lines as their edges. If in retail, you have public customers, we talk about the venues as the edge and how \u2014 in times like this and the new normal \u2014 they can redefine experience and drive value there for their customers there.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Of course, this also serves as inspiration for internal stakeholders. They might say, \u201cOkay, if I link these initiatives, or if I\u2019m talking about this topic in the intelligence space, [how does that impact] the digitization of research and development? What does that mean in that context? And what else do I need to consider?\u201d<\/p>\n<p>   <iframe class=\"embedly-embed lazyload\" data-src=\"\/\/cdn.embedly.com\/widgets\/media.html?src=https%3A%2F%2Fwww.youtube.com%2Fembed%2FgUD2kWpNqeY%3Ffeature%3Doembed&#038;display_name=YouTube&#038;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DgUD2kWpNqeY&#038;image=https%3A%2F%2Fi.ytimg.com%2Fvi%2FgUD2kWpNqeY%2Fhqdefault.jpg&#038;key=61d05c9d54e8455ea7a9677c366be814&#038;type=text%2Fhtml&#038;schema=youtube\" width=\"854\" height=\"480\" scrolling=\"no\" title=\"YouTube embed\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen=\"true\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-load-mode=\"1\"><\/iframe><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Such inspiration means they can tie all of that together into a holistic and effective digital transformation strategy. The Activate Moment engages more innovation on the customer-centric side, too, by bringing insights into the different and various personas at a customer\u2019s edge. They can have different digital ambitions and different digital aspirations that they want to prosper from and bring into the conversation.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Gardner:<\/strong>&nbsp;Thanks again, Yara. On the thinking around personas and the people, how does the issue of defining a new digital corporate culture fit into the Activate Moment?<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Schuetz:<\/strong>&nbsp;It fits in pretty well because we are addressing various personas with our Activate Moment. For the chief digital officer (CDO), for example, the impact of the digital initiatives on the digital backbone are really key. She might ask, \u201cOkay, what data will be captured and processed? And which insights will we drive? And how do we make these initiatives trusted?\u201d<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Gardner:<\/strong>&nbsp;We\u2019re going to move on now to the next Moment,&nbsp;<a href=\"https:\/\/assets.ext.hpe.com\/is\/content\/hpedam\/a00099568enw\" target=\"_blank\" rel=\"noopener\">Align<\/a>, and orchestrating initiatives with Aviviere. Tell us more about the orchestrating initiatives and the Align Moment, please.<\/p>\n<h1 style=\"white-space:pre-wrap;\">Align with the new normal and&nbsp;beyond<\/h1>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Telang:<\/strong>&nbsp;The Align Moment is designed to help organizations orchestrate their broad catalog of digital transformation initiatives. These are the core initiatives that drive the digital agenda. Over the last few years, as we\u2019ve engaged with customers in various industries, we have found that one of the most common challenges they encounter in this transformation journey is a lack of coordination and alignment between their most critical digital initiatives.<\/p>\n<div\n        class=\"\n          image-block-outer-wrapper\n          layout-caption-below\n          design-layout-inline\n          combination-animation-none\n          individual-animation-none\n          individual-text-animation-none\n        \"\n        data-test=\"image-block-inline-outer-wrapper\"\n    ><\/p>\n<figure\n            class=\"\n              sqs-block-image-figure\n              intrinsic\n            \"\n            style=\"max-width:720px;\n  overflow: hidden;\n\"\n        ><br \/>\n          <a\n              class=\"\n                sqs-block-image-link\n              \"\n              href=\"https:\/\/assets.ext.hpe.com\/is\/content\/hpedam\/a50001447enw\"\n          ><\/p>\n<div\n              class=\"image-block-wrapper\"\n              data-animation-role=\"image\"\n          ><\/p>\n<div class=\"sqs-image-shape-container-element\n              has-aspect-ratio\n            \" style=\"\n                position: relative;\n                  padding-bottom:56.25%;\n  overflow: hidden;\n              \"\n              ><br \/>\n              <noscript><img decoding=\"async\" src=\"https:\/\/connect-community.org\/\/wp-content\/uploads\/2021\/10\/Slide13goesthird.jpg\" alt=\"Slide 13 goes third.jpg\" \/><\/noscript><img decoding=\"async\" class=\"thumb-image lazyload\" data-src=\"https:\/\/connect-community.org\/\/wp-content\/uploads\/2021\/10\/Slide13goesthird.jpg\" data-image=\"https:\/\/connect-community.org\/\/wp-content\/uploads\/2021\/10\/Slide13goesthird.jpg\" data-image-dimensions=\"720x405\" data-image-focal-point=\"0.5,0.5\" alt=\"Slide 13 goes third.jpg\" data-load=\"false\" data-image-id=\"602ec3149b6c212251aade6d\" data-type=\"image\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/>\n            <\/div><\/div>\n<p>          <\/a><br \/>\n        <\/figure>\n<\/p><\/div>\n<p class=\"\" style=\"white-space:pre-wrap;\">And, frankly, that slows their time-to-market and reduces the value realized from their transformation efforts. Especially now, with the new normal that we find ourselves in, organizations are rapidly scaling up and broadening out that their digital agenda.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">As these organizations rapidly pivot to launching new digital experiences and business models, they need to rapidly coordinate their transformation agenda against an ever-increasing set of stakeholders \u2014 who sometimes have competing priorities. These stakeholders can be the various technology teams siting in an IT or digital office, or perhaps the business units responsible for delivering these new experience models to market. Or they can be the internal functions that support internal operations and supply chains of the organizations.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">We have found that these groups are not always well-aligned to the digital agenda. They are not operating as a well-oiled machine in their pursuit of that singular digital vision. In this new normal, speed is critical. Organizations have to get aligned to the conversation and execute on all of the digital agenda quickly. That\u2019s where the Align Moment comes in. It is designed to generate deep insights that help organizations evaluate a catalog of digital initiatives across organizational silos and to identify an execution strategy that speeds up their time-to-market.<\/p>\n<div\n        class=\"\n          image-block-outer-wrapper\n          layout-caption-below\n          design-layout-inline\n          combination-animation-none\n          individual-animation-none\n          individual-text-animation-none\n        \"\n        data-test=\"image-block-inline-outer-wrapper\"\n    ><\/p>\n<figure\n            class=\"\n              sqs-block-image-figure\n              intrinsic\n            \"\n            style=\"max-width:200px;\n  overflow: hidden;\n\"\n        ><br \/>\n          <a\n              class=\"\n                sqs-block-image-link\n              \"\n              href=\"https:\/\/www.linkedin.com\/in\/telang\/\"\n          ><\/p>\n<div\n              class=\"image-block-wrapper\"\n              data-animation-role=\"image\"\n          ><\/p>\n<div class=\"sqs-image-shape-container-element\n              has-aspect-ratio\n            \" style=\"\n                position: relative;\n                  padding-bottom:100%;\n  overflow: hidden;\n              \"\n              ><br \/>\n              <noscript><img decoding=\"async\" src=\"https:\/\/connect-community.org\/\/wp-content\/uploads\/2021\/10\/AviviereTelang.jpg\" alt=\"Aviviere Telang.jpg\" \/><\/noscript><img decoding=\"async\" class=\"thumb-image lazyload\" data-src=\"https:\/\/connect-community.org\/\/wp-content\/uploads\/2021\/10\/AviviereTelang.jpg\" data-image=\"https:\/\/connect-community.org\/\/wp-content\/uploads\/2021\/10\/AviviereTelang.jpg\" data-image-dimensions=\"200x200\" data-image-focal-point=\"0.5,0.5\" alt=\"Aviviere Telang.jpg\" data-load=\"false\" data-image-id=\"602ec33878825116965f2734\" data-type=\"image\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/>\n            <\/div><\/div>\n<p>          <\/a><br \/>\n        <\/figure>\n<\/p><\/div>\n<p class=\"\" style=\"white-space:pre-wrap;\">So what does that actually look like? During the Align Moment, we bring together a diverse set of stakeholders that own or contribute to the digital agenda. Some of the stakeholders may sit in the business units, some may sit in internal functions, or maybe even on the digital office. But we bring them together to jointly capture and evaluate the most critical initiatives that drive the core of the digital agenda.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">The objective is to jointly blend our own expertise and experience with that of our customers to jointly investigate and uncover the prerequisites and interdependencies that so often exist between these complex sets of enterprise-scale digital initiatives.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">During the Align Moment, you might realize that the business units need to quickly recalibrate their business processes in order to meet the data security requirements coming in from the business unit or the digital team. For example, one of our customers found out during their own Align Moment that before they got too far down the path of developing their next generation of digital product, they needed to first build in data transparency and accessibility as a core design principle in their global data hub.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">The methodology in the Align Moment significantly reduces execution risk as organizations embark on their multi-year transformation agendas. Quite frankly, these agendas are constantly evolving because the speed of the market today is so fast.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Our goal here is to drive a faster time-to-value for the entire digital agenda by coordinating the digital execution strategy across the organization. That\u2019s what the Align Moment helps our customers with. That value has been brought to different stakeholders that we\u2019ve engaged with.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">The Align Moment has brought tremendous value to the CDO, for example. The CDO now has the ability to quickly make sense and \u2014 even in some cases \u2014 coordinate the complex web of digital initiatives running across their organizations, regardless of which silos they may be owned within. They can identify a path to execution that speeds up the realization of the entire digital agenda. I think of it as giving the CDO a dashboard through which they can now see their entire transformation on a singular framework.<\/p>\n<blockquote>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong><em>We have found that the Align Moment delivers a lot of value for digital initiative owners. Because we work jointly across silos to de-risk, the execution pass implements that initiative whether it\u2019s technology risk, process risk, or governance risk.<\/em><\/strong><\/p>\n<\/blockquote>\n<p class=\"\" style=\"white-space:pre-wrap;\">We\u2019ve also found that the Align Moment delivers a lot of value for digital initiative owners. Because we jointly work across silos to de-risk, the execution pass implements that initiative whether it\u2019s a technology risk, process risk, or governance risk. That helps to highlight the dependencies between these competing initiatives and competing priorities. And then, sequencing the work streams and efforts minimizes the risk of delays or mismatched deliverables, or mismatched outputs, between teams.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">And then there is the chief information officer (CIO). This is a great tool for the CIO to take IT to the next level. They can elevate the impact of IT in the business, and in the various functions in the organization, by establishing agile, cross-functional work streams that can speed up the execution of the digital initiatives.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">That\u2019s in a nutshell what the Align Moment is about, helping our customers rapidly generate deep insights to help them orchestrate their digital agenda across silos, or break down silos, with the goal to speed up execution of their agendas.<\/p>\n<h1 style=\"white-space:pre-wrap;\">Advance to the next big&nbsp;thing<\/h1>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Gardner:<\/strong>&nbsp;We\u2019re now moving on to our next Moment, around stimulating differentiation, among other things. We now welcome back Christian to tell us about the&nbsp;<a href=\"https:\/\/assets.ext.hpe.com\/is\/content\/hpedam\/a00104600enw\" target=\"_blank\" rel=\"noopener\">Advance Moment<\/a>.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Reichenbach:<\/strong>&nbsp;The train-of-thought here is that digital transformation is not only to optimize businesses by using technology. We also want to emphasize that technology is used to&nbsp;<em>transform<\/em>&nbsp;businesses by leveraging digital technology.<\/p>\n<div\n        class=\"\n          image-block-outer-wrapper\n          layout-caption-below\n          design-layout-inline\n          combination-animation-none\n          individual-animation-none\n          individual-text-animation-none\n        \"\n        data-test=\"image-block-inline-outer-wrapper\"\n    ><\/p>\n<figure\n            class=\"\n              sqs-block-image-figure\n              intrinsic\n            \"\n            style=\"max-width:200px;\n  overflow: hidden;\n\"\n        ><br \/>\n          <a\n              class=\"\n                sqs-block-image-link\n              \"\n              href=\"https:\/\/www.linkedin.com\/in\/creichenbach\/\"\n          ><\/p>\n<div\n              class=\"image-block-wrapper\"\n              data-animation-role=\"image\"\n          ><\/p>\n<div class=\"sqs-image-shape-container-element\n              has-aspect-ratio\n            \" style=\"\n                position: relative;\n                  padding-bottom:100%;\n  overflow: hidden;\n              \"\n              ><br \/>\n              <noscript><img decoding=\"async\" src=\"https:\/\/connect-community.org\/\/wp-content\/uploads\/2021\/10\/ChristianReichenbach.jpg\" alt=\"Christian Reichenbach.jpg\" \/><\/noscript><img decoding=\"async\" class=\"thumb-image lazyload\" data-src=\"https:\/\/connect-community.org\/\/wp-content\/uploads\/2021\/10\/ChristianReichenbach.jpg\" data-image=\"https:\/\/connect-community.org\/\/wp-content\/uploads\/2021\/10\/ChristianReichenbach.jpg\" data-image-dimensions=\"200x200\" data-image-focal-point=\"0.5,0.5\" alt=\"Christian Reichenbach.jpg\" data-load=\"false\" data-image-id=\"602ec360374f9606b8bad85d\" data-type=\"image\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/>\n            <\/div><\/div>\n<p>          <\/a><br \/>\n        <\/figure>\n<\/p><\/div>\n<p class=\"\" style=\"white-space:pre-wrap;\">That means that we are using technology to differentiate the value propositions of our customers. And differentiation means, for example, new experiences for the customers of our customers, as well as new interactions with digital technology.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Further, it\u2019s about establishing new digital business models, gaining new revenue streams, and expanding the ecosystem in a much broader sense. We want to leverage technology to differentiate the value propositions of our customers, and differentiation means you can\u2019t do whatever one is doing by just copycatting, looking to your peers, and replicating what others are doing. That will not differentiate the value proposition.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Therefore, we specifically designed the Advance Moment where we co-innovate and co-ideate together with our customers to find their next big thing and driving technology to a much more differentiated value proposition.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Gardner:<\/strong>&nbsp;Christian, tell us more about the discreet steps that people need to do in order to get through that stimulating of differentiation.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Reichenbach:<\/strong>&nbsp;Differentiation comes from having new ideas and doing something different than in the past. That\u2019s why we designed the Advance Moment to help our customers differentiate their unique value proposition.<\/p>\n<div\n        class=\"\n          image-block-outer-wrapper\n          layout-caption-below\n          design-layout-inline\n          combination-animation-none\n          individual-animation-none\n          individual-text-animation-none\n        \"\n        data-test=\"image-block-inline-outer-wrapper\"\n    ><\/p>\n<figure\n            class=\"\n              sqs-block-image-figure\n              intrinsic\n            \"\n            style=\"max-width:720px;\n  overflow: hidden;\n\"\n        ><br \/>\n          <a\n              class=\"\n                sqs-block-image-link\n              \"\n              href=\"https:\/\/assets.ext.hpe.com\/is\/content\/hpedam\/a50001447enw\"\n          ><\/p>\n<div\n              class=\"image-block-wrapper\"\n              data-animation-role=\"image\"\n          ><\/p>\n<div class=\"sqs-image-shape-container-element\n              has-aspect-ratio\n            \" style=\"\n                position: relative;\n                  padding-bottom:56.25%;\n  overflow: hidden;\n              \"\n              ><br \/>\n              <noscript><img decoding=\"async\" src=\"https:\/\/connect-community.org\/\/wp-content\/uploads\/2021\/10\/Slide15goesfourth.jpg\" alt=\"Slide 15 goes fourth.jpg\" \/><\/noscript><img decoding=\"async\" class=\"thumb-image lazyload\" data-src=\"https:\/\/connect-community.org\/\/wp-content\/uploads\/2021\/10\/Slide15goesfourth.jpg\" data-image=\"https:\/\/connect-community.org\/\/wp-content\/uploads\/2021\/10\/Slide15goesfourth.jpg\" data-image-dimensions=\"720x405\" data-image-focal-point=\"0.5,0.5\" alt=\"Slide 15 goes fourth.jpg\" data-load=\"false\" data-image-id=\"602ec38164240d220f4fa1dd\" data-type=\"image\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/>\n            <\/div><\/div>\n<p>          <\/a><br \/>\n        <\/figure>\n<\/p><\/div>\n<p class=\"\" style=\"white-space:pre-wrap;\">The Advance Moment is designed as a thinking exercise that we do together with our customers across their diverse teams, meaning product owners, technology designers, engineers, and the CDO. This is a diverse team thinking about a specific problem they want to solve, but they shouldn\u2019t think about it in isolation. They should think about what they do differently in the future to establish new revenue streams with maybe a new digital ecosystem to generate the new digital business models that we see all over the place in the annual reports from our customers.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Everyone is in the race to find the next big thing. We want to help them because we have the technology capabilities and experience to explain and discuss with our customers what is possible today with such leading technology as from HPE.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">We can prove that we\u2019ve done that. For example, we sit down with&nbsp;<a href=\"https:\/\/www.continental-automotive.com\/en-gl\/\" target=\"_blank\" rel=\"noopener\">Continental<\/a>, the second largest automotive part supplier in the world, and ideate about how we can redefine the experience of a driver who is driving along the road. We came up with a data exchange platform that helps our co-manufacturers to exchange data between each other so that the driver who\u2019s sitting in the car gets new entertainment services that were not possible without a data exchange platform.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Our ideation and our Advance Moment are focused on redefining the experience and stimulating new ideas that are groundbreaking \u2014 and are not just copycatting what their peers are doing. And that, of course, will differentiate the value propositions from our customers in a unique way so that they can create new experiences and ultimately new revenue streams.<\/p>\n<blockquote>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong><em>We\u2019re addressing particular personas within our customer\u2019s organization. That\u2019s because today we see that the product owners in a company are powerful and are always asking themselves, \u201cHow can I bring my product to the next level?\u201d<\/em><\/strong><\/p>\n<\/blockquote>\n<p class=\"\" style=\"white-space:pre-wrap;\">We\u2019re addressing particular personas within our customer\u2019s organization. That\u2019s because today we see that the product owners in a company are powerful and are always asking themselves, \u201cHow can I bring my product to the next level? How can I differentiate my product so that it is not easily comparable with my peers?\u201d<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">And, of course, the CDO in the customer organizations are looking to orchestrate these initiatives and support the product owners and engineers and build up the innovation engine with the right initiatives and right ideas. And, of course, when we\u2019re talking about digital business transformation, we end up in the IT department because it has to operate somewhere.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">So we bring in the experts from the IT department as well as the CIO to turn ideas quickly into realization. And for turning ideas quickly into something meaningful for our customers is what we designed the Accelerate Moment for.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Gardner:<\/strong>&nbsp;We will move on next to the Moment with Amos and learn about the&nbsp;<a href=\"https:\/\/assets.ext.hpe.com\/is\/content\/hpedam\/a00104599enw\" target=\"_blank\" rel=\"noopener\">Accelerate Moment<\/a>, of moving toward the larger digital transformation value.<\/p>\n<h1 style=\"white-space:pre-wrap;\">Accelerate from ideas into&nbsp;value<\/h1>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Ferrari:<\/strong>&nbsp;When it comes to realizing digital transformation, let me ask you a question, Dana. What do you think is the key problem our customers have?<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Gardner:<\/strong>&nbsp;Probably finding ways to get started and then finding realization of value and benefits so that they can prove their initiative is worthwhile.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Ferrari:<\/strong>&nbsp;Yes. Absolutely. It\u2019s a problem of prioritization of investment. They know that they need to invest, they need to do something, and they ask, \u201cWhere should I invest first? Should I invest in the big infrastructure first?\u201d<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">But these decisions can slow things down. Yet time-to-market and speed are the keys today. We all know that this is what is driving the behavior of the people in their transformations. And so the key thing is the Accelerate Moment. It\u2019s the Moment where we engage with our customers via workshops with them.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">We enable them to extrapolate from their digital ambition and identify what will enable them to move into the realization of their digital transformation. \u201cWhere should I start? What is my journey\u2019s path? What is my path to value?\u201d These are the main questions that the Accelerate Moment answers.<\/p>\n<div\n        class=\"\n          image-block-outer-wrapper\n          layout-caption-below\n          design-layout-inline\n          combination-animation-none\n          individual-animation-none\n          individual-text-animation-none\n        \"\n        data-test=\"image-block-inline-outer-wrapper\"\n    ><\/p>\n<figure\n            class=\"\n              sqs-block-image-figure\n              intrinsic\n            \"\n            style=\"max-width:720px;\n  overflow: hidden;\n\"\n        ><br \/>\n          <a\n              class=\"\n                sqs-block-image-link\n              \"\n              href=\"https:\/\/assets.ext.hpe.com\/is\/content\/hpedam\/a50001447enw\"\n          ><\/p>\n<div\n              class=\"image-block-wrapper\"\n              data-animation-role=\"image\"\n          ><\/p>\n<div class=\"sqs-image-shape-container-element\n              has-aspect-ratio\n            \" style=\"\n                position: relative;\n                  padding-bottom:56.25%;\n  overflow: hidden;\n              \"\n              ><br \/>\n              <noscript><img decoding=\"async\" src=\"https:\/\/connect-community.org\/\/wp-content\/uploads\/2021\/10\/Slide17goesfifth.jpg\" alt=\"Slide 17 goes fifth.jpg\" \/><\/noscript><img decoding=\"async\" class=\"thumb-image lazyload\" data-src=\"https:\/\/connect-community.org\/\/wp-content\/uploads\/2021\/10\/Slide17goesfifth.jpg\" data-image=\"https:\/\/connect-community.org\/\/wp-content\/uploads\/2021\/10\/Slide17goesfifth.jpg\" data-image-dimensions=\"720x405\" data-image-focal-point=\"0.5,0.5\" alt=\"Slide 17 goes fifth.jpg\" data-load=\"false\" data-image-id=\"602ec3add96f314d74a45d0d\" data-type=\"image\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/>\n            <\/div><\/div>\n<p>          <\/a><br \/>\n        <\/figure>\n<\/p><\/div>\n<p class=\"\" style=\"white-space:pre-wrap;\">As&nbsp;you can see, this is a part of the entire HPE Digital Next Advisory services, and it\u2019s enabling the customer to move critically to the realization of benefits. In this engagement, you start with the decision about the use cases and the technology. There are a number of key elements and decisions that the customer is making. And this is where we\u2019re helping them with the Accelerate Moment.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">To deliver an Accelerate Moment, we use a number of steps. First, we frame the initiative by having a good discussion about their KPIs. How are you going to measure them? What are the benefits? Because the business is what is thriving. We know that. And we understand how the technology is the link to the business use case. So we frame the initiative and understand the use cases and scope out the use cases that advance the key KPIs that are the essential platform for the customer. That is a key step into the Moment.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Another important thing to understand is that in a digital transformation, a customer is not alone. No customer is really alone in that. It\u2019s not successful if they don\u2019t think holistically about their digital ecosystems. A customer is successful when they think about the complete ecosystem, including not only the key internal stakeholders but the other stakeholders surrounding them. Together they can enable them to build a new digital value and enable customer differentiation.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">The next step is understanding the depth of technology across our digital journey map. And the digital journey map helps customers to see beyond just one angle. They may have started only from the IT point of view, or only from the developer point of view, or just the end user point of view. The reality is that IT now is becoming the value creator. But to be the value creator, they need to consider the entire technology of the entire company.<\/p>\n<div\n        class=\"\n          image-block-outer-wrapper\n          layout-caption-below\n          design-layout-inline\n          combination-animation-none\n          individual-animation-none\n          individual-text-animation-none\n        \"\n        data-test=\"image-block-inline-outer-wrapper\"\n    ><\/p>\n<figure\n            class=\"\n              sqs-block-image-figure\n              intrinsic\n            \"\n            style=\"max-width:248px;\n  overflow: hidden;\n\"\n        ><br \/>\n          <a\n              class=\"\n                sqs-block-image-link\n              \"\n              href=\"https:\/\/www.linkedin.com\/in\/amos-ferrari-a27a351\/\"\n          ><\/p>\n<div\n              class=\"image-block-wrapper\"\n              data-animation-role=\"image\"\n          ><\/p>\n<div class=\"sqs-image-shape-container-element\n              has-aspect-ratio\n            \" style=\"\n                position: relative;\n                  padding-bottom:100%;\n  overflow: hidden;\n              \"\n              ><br \/>\n              <noscript><img decoding=\"async\" src=\"https:\/\/connect-community.org\/\/wp-content\/uploads\/2021\/10\/AmosFerrari.jpg\" alt=\"Amos Ferrari.jpg\" \/><\/noscript><img decoding=\"async\" class=\"thumb-image lazyload\" data-src=\"https:\/\/connect-community.org\/\/wp-content\/uploads\/2021\/10\/AmosFerrari.jpg\" data-image=\"https:\/\/connect-community.org\/\/wp-content\/uploads\/2021\/10\/AmosFerrari.jpg\" data-image-dimensions=\"248x248\" data-image-focal-point=\"0.5,0.5\" alt=\"Amos Ferrari.jpg\" data-load=\"false\" data-image-id=\"602ec3ca5c1c3909553ac90b\" data-type=\"image\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/>\n            <\/div><\/div>\n<p>          <\/a><br \/>\n        <\/figure>\n<\/p><\/div>\n<p class=\"\" style=\"white-space:pre-wrap;\">They need to consider edge-to-cloud, and data, as a full picture. This is where we can help them through a discussion about seeing the full technology that supports the value. How can you bring value to your full digital transformation?<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">The last step that we consider in the Accelerate Moment is to identify the elements surrounding your digital transformation that are the key building blocks and that will enable you to execute immediately. Those building blocks are key because they create what we call the&nbsp;<em>minimal value product.<\/em><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">They should build up a minimum value product and surround it with the execution to realize the value immediately. They should do that without thinking, \u201cOh, maybe I need two or three years before realize that value.\u201d They need to change to asking, \u201cHow can I do that in a very short time by creating something that is simple and straightforward to create by putting the key building blocks in place.\u201d<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">This shows how everything is linked and how we need to best link them together. How? We link everything together with stories. And the stories are what help our key stakeholders realize what they needed to create. The stories are about the different stakeholders and how the different stakeholders see themselves in the future of digital transformation. This is the way we show them how this is going to be realized.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">The end result is that we will deliver a number of stories that are used to assemble the key building blocks. We create a narrative to enable them to see how the applied technology enables them to create value for their company and achieve the key growth. This is the Accelerate Moment.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Gardner:<\/strong>&nbsp;Craig, as we\u2019ve been discussing differentiation for your customers, what differentiates HPE Pointnext Services? Why are these four Moments the best way to obtain digital transformation?<\/p>\n<div\n        class=\"\n          image-block-outer-wrapper\n          layout-caption-below\n          design-layout-inline\n          combination-animation-none\n          individual-animation-none\n          individual-text-animation-none\n        \"\n        data-test=\"image-block-inline-outer-wrapper\"\n    ><\/p>\n<figure\n            class=\"\n              sqs-block-image-figure\n              intrinsic\n            \"\n            style=\"max-width:800px;\n  overflow: hidden;\n\"\n        ><br \/>\n          <a\n              class=\"\n                sqs-block-image-link\n              \"\n              href=\"https:\/\/www.hpe.com\/us\/en\/what-is\/digital-transformation.html\"\n          ><\/p>\n<div\n              class=\"image-block-wrapper\"\n              data-animation-role=\"image\"\n          ><\/p>\n<div class=\"sqs-image-shape-container-element\n              has-aspect-ratio\n            \" style=\"\n                position: relative;\n                  padding-bottom:66.625%;\n  overflow: hidden;\n              \"\n              ><br \/>\n              <noscript><img decoding=\"async\" src=\"https:\/\/connect-community.org\/\/wp-content\/uploads\/2021\/10\/datahighway.jpg\" alt=\"data highway.jpg\" \/><\/noscript><img decoding=\"async\" class=\"thumb-image lazyload\" data-src=\"https:\/\/connect-community.org\/\/wp-content\/uploads\/2021\/10\/datahighway.jpg\" data-image=\"https:\/\/connect-community.org\/\/wp-content\/uploads\/2021\/10\/datahighway.jpg\" data-image-dimensions=\"800x533\" data-image-focal-point=\"0.5,0.5\" alt=\"data highway.jpg\" data-load=\"false\" data-image-id=\"602ec3e479babd597344e444\" data-type=\"image\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/>\n            <\/div><\/div>\n<p>          <\/a><br \/>\n        <\/figure>\n<\/p><\/div>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Partridge:<\/strong>&nbsp;Differentiation is key for us, as well as for our customers across a complex and congested landscape of partners that the customers can choose. Some of the differentiation we\u2019ve touched on here. There is no one else in the market, as far as I\u2019m aware, that has the edge-to-cloud digital journey map, which is HPE\u2019s fundamental model and allows us then to holistically paint the story of not only digital transformation and digital ambition \u2014 but also shows you how to do that at the initiative level and to how plug in those building blocks.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">I\u2019m not saying that anybody with just the maturity of an edge-to-cloud model can bring digital ambition to life, to visualize it through the Activate Moment, orchestrate it through the Align Moment, create differentiation through the Advance Moment, and then get to quicker value with the Accelerate Moment.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Gardner:<\/strong>&nbsp;Craig, for those organizations interested in learning more, how do they get started? Where can they go for resources to gain the ability to innovate and be differentiated?<\/p>\n<p>   <iframe class=\"embedly-embed lazyload\" data-src=\"\/\/cdn.embedly.com\/widgets\/media.html?src=https%3A%2F%2Fwww.youtube.com%2Fembed%2FxGoOeYfm5TI%3Ffeature%3Doembed&#038;display_name=YouTube&#038;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DxGoOeYfm5TI&#038;image=https%3A%2F%2Fi.ytimg.com%2Fvi%2FxGoOeYfm5TI%2Fhqdefault.jpg&#038;key=c6502efcb3c84824bc6c1f27d683be13&#038;type=text%2Fhtml&#038;schema=youtube\" width=\"854\" height=\"480\" scrolling=\"no\" title=\"YouTube embed\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen=\"true\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-load-mode=\"1\"><\/iframe><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Partridge:<\/strong>&nbsp;If anybody viewing this has seen something that they want to grab on to, that they think can accelerate their own digital ambition, then simply pick up the phone and call HPE and your sales rep. We have sales organizations from dedicated enterprise managers at some of that biggest customers around the world, on through to small- to medium-sized businesses with our inside-sales organization. Call your HPE sales rep and say the magic words \u201cI want to engage with a digital adviser and I\u2019m interested in Digital Next Advisory.\u201d And that should be the flag that triggers a conversation with one of our digital advisers around the world.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Finally, there\u2019s an email address,&nbsp;<a href=\"http:\/\/mailto:digitaladviser@hpe.com\/\" target=\"_blank\" rel=\"noopener\">digitaladviser@hpe.com<\/a>. If worse comes to worst, throw an email to that address and then we\u2019d be able to get straight back to you. So, it should make it as easy as possible and just reach out to HPE advisors in advance.<\/p>\n<p>   <iframe class=\"embedly-embed lazyload\" data-src=\"\/\/cdn.embedly.com\/widgets\/media.html?src=https%3A%2F%2Fwww.youtube.com%2Fembed%2FgUD2kWpNqeY%3Ffeature%3Doembed&#038;display_name=YouTube&#038;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DgUD2kWpNqeY&#038;image=https%3A%2F%2Fi.ytimg.com%2Fvi%2FgUD2kWpNqeY%2Fhqdefault.jpg&#038;key=61d05c9d54e8455ea7a9677c366be814&#038;type=text%2Fhtml&#038;schema=youtube\" width=\"854\" height=\"480\" scrolling=\"no\" title=\"YouTube embed\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen=\"true\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-load-mode=\"1\"><\/iframe><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><a href=\"http:\/\/traffic.libsyn.com\/interarbor\/BriefingsDirectHow_HPE_Moments_Provide_a_Proven_Critical_Approach_to_Digital_Business_Transformation.mp3?dest-id=20179\" target=\"_blank\" rel=\"noopener\"><strong>Listen<\/strong><\/a><strong>&nbsp;to the&nbsp;<\/strong><a href=\"http:\/\/briefingsdirect.com\/how-hpe-pointnext-moments-provide-a-proven-critical-approach-to-digital-business-transformation\" target=\"_blank\" rel=\"noopener\"><strong>podcast<\/strong><\/a><strong>. Find it on&nbsp;<\/strong><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/briefingsdirect-podcasts\/id85270006\" target=\"_blank\" rel=\"noopener\"><strong>iTunes<\/strong><\/a><strong>. Read a&nbsp;<\/strong><a href=\"https:\/\/www.briefingsdirecttranscriptsblogs.com\/2021\/02\/how-hpe-pointnext-moments-provide.html\" target=\"_blank\" rel=\"noopener\"><strong>full transcript<\/strong><\/a><strong>&nbsp;or&nbsp;<\/strong><a href=\"https:\/\/www.slideshare.net\/danalgardner\/how-hpe-moments-provide-a-proven-critical-approach-to-digital-business-transformation\" target=\"_blank\" rel=\"noopener\"><strong>download<\/strong><\/a><strong>&nbsp;a copy. View the&nbsp;<\/strong><a href=\"https:\/\/youtu.be\/xGoOeYfm5TI\" target=\"_blank\" rel=\"noopener\"><strong>video<\/strong><\/a><strong>. Sponsor:&nbsp;<\/strong><a href=\"https:\/\/www.hpe.com\/us\/en\/home.html\" target=\"_blank\" rel=\"noopener\"><strong>Hewlett Packard Enterprise.<\/strong><\/a><\/p>\n<h2 style=\"white-space:pre-wrap;\"><strong>YOU MAY ALSO BE INTERESTED IN:<\/strong><\/h2>\n<ul data-rte-list=\"default\">\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\"><a href=\"https:\/\/www.briefingsdirectblog.com\/2020\/12\/how-to-industrialize-data-science-to.html\" target=\"_blank\" rel=\"noopener\">How to industrialize data science to attain mastery of repeatable intelligence delivery<\/a><\/p>\n<\/li>\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\"><a href=\"https:\/\/www.briefingsdirectblog.com\/2020\/11\/the-journey-to-modern-data-management.html\" target=\"_blank\" rel=\"noopener\">The journey to modern data management is paved with an inclusive edge-to-cloud Data Fabric<\/a><\/p>\n<\/li>\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\"><a 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